Sunday, 1 September 2019

24. Cultural change towards inspired pragmatism (1)


Organizational cultures should, depending on their mission, have an organizational culture that reconciles professionalism and pragmatism with inspiration. This means that purpose, system and economic results must be developed without suppressing the qualitative and human-social side, rather the contrary. Business success is more sustainable if it is produced by people who can realize not only their well-being, but also their personal growth. Both aspects must not only be reconciled, but integrated. This dynamic balance should be reflected in all structures, decisions, actions, evaluations, etc. Truly a difficult exercise. This is especially difficult because employees, including management, have a personality that in most cases focusses predominantly on one of both aspects: pragmatism (facts and results) and emotional welfare.

People differ, and especially in the area of content vs relationship; goals vs people. It is an aspect of personality that for many is an expression of one-sided giftedness, because specific competences match this personal preference. But it also determines expectations and needs, judgments about what is good and what is not. Strongly relationship-oriented people find it hard to fit in a very pragmatic DO- culture where goals, speed and measurement are central. Business-oriented people, in turn, will often find an overly soft culture with a lot of communication, relatedness, attention for emotions and experience a non-productive and frustrating environment to work in.

Finding the right balance to optimally support the mission often means that the dominance of one side must be supplemented with sufficient emphasis on the other angle. In practice, cultures are often determined by one of the two accents, depending on the history of the organization, and certainly also on the type of leadership they have had in the past. Changing the existing culture to a more balance one is an intensive process, and it differs depending on the direction. It will take a completely different dynamic to complement a relationship culture with more pragmatism than to make the reverse movement.
If pragmatism should be supplemented with more attention to the human aspect, we are working on an aspect that is often felt as a need by the staff. Due to the one-sided approach from management, one has usually experienced the weaker focus on the human dimension as a serious lack. The great resistance then often comes from the doubt whether it is genuine, especially from the management. Secondly, there is also a strong sense of unfamiliarity with making all those issues discussable that were previously ignored. This unfamiliarity has to do with mutual trust: one does not want to be experienced as a 'softie' if more explicit attention is paid to the human side. And won't others abuse the fact that I am vulnerable? Example behavior will be crucial for overcoming both resistances. Both management and pioneers play a crucial role in this. Making agreements is certainly part of that; introduce new rules and protect the first implementer against criticism, so that their example is copied. A small minority will probably continue to have difficulties with the 'soft' side, but over time their number will become insignificantly small and without much impact on the core processes in the organization.

In the reverse cultural movement there is usually a different type of resistance. Allowing people-oriented employees to pay attention to goals, systems, speed, budgets, resources, etc. often appears to them as an undesirable evolution. One should indeed take on the view of the management position to see the need for it, look at daily practice from some distance and use the future as a reference. In strongly people-oriented cultures, this is almost by definition experienced as strange or even  threatening. Looking ahead and incorporating practical matters into decisions and priorities indeed requires distance (to a certain extent) from what people expect, like or think is important. It is indeed only one aspect of the operation, in addition to sustainability, limitations, possibilities and business arguments. It requires taking responsibility for that other dimension, one for which they naturally have no affinity for it, and have often left, with pleasure, to those in charge, for whatever reason. Personality (emotional needs) usually has a big impact on this preference.

Neurologically it also means a very different movement. Taking responsibility for the end result, all aspects, including the human aspect, requires strong pre-frontal cortex activity.(2) This also implies that one's own needs and emotions are subordinated to a goal. Self-knowledge and in general maturity will play a role here. A one-sided focus on human relationships is at the level of social consciousness, where coordination between two or more people is central, often at the expense of the other (practical) dimensions. Either people are good at that, depending on their one-sided giftedness, or they are handicapped in that area, possibly due to damage to their personality, which then leads to persistent one-sided business. (3)
So in both movements, a minority will always find it difficult to integrate the additional dimension into the work. The majority of people involved is faced with a very different assignment: to catch up on something that is felt to be necessary, or to take on something that often goes against an emotionally felt priority. Striving for more autonomous teams means, in the first case, a strong focus on rules and respecting them, drawn by examples that increase trust. In the second case, imparting business sense, it is more about embracing systems, numbers, goals, responsibilities, against the natural tendency. To accomplish this, there is definitely a need to pay attention to the outside world and to results, and to establish an urgency from benchmarking (comparing with other similar teams or organizations), evaluation from the audience, feedback from clients ... so that one sets goals,  evaluates them and takes action to adjust the results.
The influence of emotions on behavior cannot be underestimated. The positive effects in terms of motivation and connection often go hand in hand with limitations in purpose and self-management. Patience and support will have to fuel the learning process in both cases, but especially for the introduction of more pragmatism.

Hugo Der Kinderen (January 2018)

(1)     Many thanks to Lenette Schuijt for this wonderful term. (Lenette Schuijt , De kracht van bezieling, Lannoo , Tielt, 1999
(2)     See the detailed analysis of this by Daniel Kahneman , Thinking fast and slow, Penguin Books, 2012
(3)     Based on insights on ‘black pedagogy’ (Alice Miller) summarized in the work of Jean Van der Biest, http://www.waaromtoch.be/




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