Tilt projects are a rage; and it’s about time! The classic functional organization has
proven to be particularly good at keeping everything under control,
but not at founding a dynamic organization for
quality, innovation and flexibility. Process-oriented thinking and organization have therefore become a priority. Teams are put together in a
multidisciplinary manner and have a bigger impact on the end result. They are made less dependent on support
services, and if all goes well, the necessary re-engineering is done at the
same time, to reduce the division of processes within the teams into functions. As the mission of an organization does not concern a strictly material and repetitive production, but is more focused towards innovation,
service, or provision of care, the importance and usefulness of tilted
structures increases.
Experience shows, however, that such a radical change
in an organization rarely goes smoothly. There is even a total failure of the
project, with damage to the organization . These are the main reasons:
1- Poor methodology for change management
The tilt is often started from the enthusiasm of the
management, who recognizes the potential or necessity of it. The management of the project is therefore
very often in the hands of ' believers ', people who throw themselves very conceptually into these
changes, sometimes even driven by a slightly theatrical management style. They try to 'sell' their idea to the
staff, and very often have too little patience and respect for the objections experienced by the
staff involved. Often, the methodology is missing to ensure both
content for good decisions to ensure proper management of the teams involved and
leadership is not getting the necessary focus. In fact, it comes down to a 'top-down'
introduction of something that should actually function on the basis of more
powers at the base. A sound process of participation is needed to ensure
that such radical changes run smoothly.
2- Too narrow a focus on the structure
For decades, we have known that the design of an organization not
only consists of the structure, but also six other elements: strategy, systems,
leadership, knowledge, people and culture. (see the work of Mc Kinsey that has been groundbreaking in this area)
(1). It is a traditional stubborn one-sidedness in the practice of management
to focus, when designing organizations, on the 'hard' side of the organization (strategy, structure and systems), and to neglect the
soft side (leadership, knowledge, people and culture). This skewness is probably caused by the
one-sided talent of many managers. But the consequences are clear: if the
structure changes radically, and the other elements do not (especially the soft
ones), as McKinsey predicted, the problem of disturbed internal balance is
created. It is clear that a soft tilt is necessary to flank a hard
tilt. Otherwise there will be a gap, confusion, conflicting signals, unclear identity, ... and therefore the recurring question:
"what kind of organization do we want to be?"
3- Timing
On top of these two problems there is a third; timing. Not only can one want to start too fast or want to go too fast (see point 1), but the sequence of the steps in the
process also plays a role. If one first changes the structure, and then tackles
the culture afterwards, things will go wrong. The culture determines what people find acceptable in the existing 'unwritten rules'. If that is not in line with what the structure requires, resistance will arise,
and after a while the structure is expelled like a splinter in a finger. First the culture, then the structure! And one step further; first the leadership style, then the
culture, then the structure.
Conclusion: system thinking must bring salvation. We must learn to see an organization as a
living system with a pretty large complexity. It's not a building block reality where
mechanical things need a different way of sorting. Someone who cannot feel the built-in
laws of a system, cannot even grow decent vegetables. Perhaps managers who dive into
organizational design first have to pass an exam in organic gardening ?
(1) T. Peter, R. Waterman, In search of
excellence, Harper & Row, New York, 1983
Hugo Der
Kinderen (February 2018)
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